- Salon Quality - Our salon quality formulas are sulfate free, gentle, and perfect for everyday use for all members of the family
- Natural - Our plant based formulas are sulfate, paraben, and phthalate free.
- Cleans & Softens - PEG & paraben free, our salon quality formulas rinse away easily and leave hair clean and soft
- Safe - Made only with clean & pure ingredients, our salon quality formulas are safe for color treated hair and all hair types
- Made In The U.S.A. - Non-toxic, eco-friendly, biodegradable, and no animal testing - ever